Last night Cliff Bleszinski, creator and director of the Gears of War series went on Jimmy Fallon to officially announce Gears of War 3 via the trailer above. While I am all for the flash, the guts, and the guns, I would rank Gears as my top 5 favorite franchises of all time, I am pissed about how it all went down from an industry perspective.
First of all, Cliff came right out and said that this was the worst kept secret in the industry. I want to just come out and say this right now, it really wasn’t a secret as much as it was predictable. Microsoft cleaned wallets out for Gears of War, showcasing it at industry events since the beginning of the 360’s life time. I would file Gears of War 3 in the “No really!?” category of dumb. It is a given. It is similar to saying “The President is going to pass a new bill” or “The sun will rise tomorrow”.
You know what really grinds my gears? When you can’t find the droids you are looking for.
Here is the thing that pisses me off the most though. They are doing Gears of War 3, which I am absolutely excited for, but what do we know so far? “There are going to be new weapons!” Once again, a given. “There are going to be new characters!” Once again, a given. I can’t wait until we see new maps! Wait, you aren’t showing new maps yet? I bet they are coming!!!
This is what really pisses me off about the gaming industry. Developers and publishers are always talking about how they want to expand their audience without alienating the audience they already have established. Well they can start by not assuming their current audience is full of idiots. I don’t want to know about a new weapon a year before I get to use it. I wouldn’t mind seeing it in action, but not in a CG trailer, and in all honesty I am not going to care about the weapon until I can mess with it.
New characters? That’s cool, but does it really matter in the gore fest “I just wanna shoot shit” that is Gears of War. Will the female COGs be faster and not be able to carry grenades? Will it have any effect at all on gameplay? I am going to go out on a hunch and say no. I am all for a Gears of War 3, but the way it is being marketed to me pisses me off. I know there are going to be new guns, I know there are going to be new characters, I know there are going to be new maps. I loved Horde mode, and that was the seller for me for Gears 2. So when the hell am I going to see the seller for Gears 3? 6 months down the line? 9? I have an idea, you want to push a product at me, push it, don’t tease it.